The decision by WorldCom to consolidate the various newsletters produced throughout Europe into one publication, taking it from a printed format to an on-line version in 17 countries was as big a task as it sounded.

Key to its success was the capture of email addresses enabling WorldCom to target the audience to make them aware of the latest edition's availability.

10 languages, 17 versions, a 120,000 audience and one concept. A postcard with the juxtaposition of an image with someone shouting from a rooftop and a proposition of "There has to be a better way" provided both an intriguing and metaphorical way of delivering the message.