Polaroid has a number of specialist cameras designed for specific markets. The Macro range of cameras has particular application within the dental market. Enabling dentists to immediately show their patients problem areas as well as keep records of the patient's treatment.

A "self mailing" device was created that mimicked "Patient Notes" depicting both application photography and the product in use. The recipient was also invited to "Test Drive" the product. This piece has proven so successful it has now been implemented in seven European countries.