Direct
Mail - E-shots - POS - List Sourcing - Database Management - Fulfilment - Telemarketing
If
advertising is a shotgun, then direct marketing is a rifle. Successful direct
marketing needs consideration from different perspectives. The quality of the
target data is as important as the creative used to deliver the message. The message
is only as good as the understanding of the demands of the audience, and all of
this is wasted if the right incentives to respond and control processes are not
in place.
In
todays market, combination campaigns that employ traditional postal campaigns
and e-shots are delivering higher response levels than those campaigns that employ
only one media type.
Our
approach is one of thoroughness, ensuring you get the most value for your money
and the responses you demand.
Working as a direct marketing agency origin, develop creative direct mail solutions supported with a complete production, fulfilment and mailing service. DM design demands an understanding of the needs of the market in order to develop a truly effective direct marketing solution.